WLS Chicago Tribute


The WLS Chicago Radio Tribute Page


In The Beginning….

    WLS radio began transmitting on April 12, 1924 with the call letters WBBX. The first test program was from the studios of WMAQ from the Tower Studio on April 9,1924 using the call letters WES (World Economy Store). Sears, Roebuck and Company located in Downtown Chicago, owned WES but on April 12th they changed the call letters to WLS (Worlds Largest Store).

The WLS studios in the Sears and Roebuck Building on Homan Avenue

    Known as the Prairie Farmer Station, WLS captured an audience of midwest farmers. Shows focused on agricultural information. The WLS Barn Dance was created by George Hayes in 1924. He was a Memphis announcer who worked at WLS.

Chicago Tribune Newspaper Article June 14, 1925..


WLS 1928 Staff..

WLS AM 870 1932 Ad..


    In the 1930’s to early 1940’s, two of many programs heard on WLS were “Fame and Fortune” with Tommy Dorsey and “Pot o Gold” with Horace Height.

People pack the Rio Theatre in Chicago to see the WLS radio stars.
The 1934 WLS National Barn Dance star performers were also doing shows on the road .Gene Autry (left) with cowboy hat on.
Hundreds of fans stand in line to get into the Peru Theatre in Chicago to see WLS radio stars Al and Pete and Bill Childs- Jan. 19,1932

March 1937..

     On MAY 6, 1937, the German airship Hindenburg burst into flames 200 feet over its intended landing spot at New Jersey’s Lakehurst Naval Air Station. Thirty-five people on board the flight were killed (13 passengers and 22 crewmen), along with one crewman on the ground. WLS announcer Herb Morrison and engineer Charles Nehlsen were making a disc recording and thus were able to capture the event “live” as it happened. This recording was so unique and dramatic that NBC decided to break its own rule banning records on the radio and allowed this recording to be broadcast on the network.

WLS Radio Journalist Herbert Morrison

WLS Announcer Herb Morrison at The Hindenburg Airship Disaster



December 1938….

August 15, 1940..

1940 ads…

WLS 16th Anniversary, April 15, 1940..

WLS 19th Anniversary, April 19, 1943..

National Barn Dance Cast-October 1944



Rich Samuels and Bob Sirott-Chicago Stories-WLS National Barn Dance..

1945 Ad..

Magazines to see their favorite stars…




   For about 15 years WLS shared it’s frequency with WENR as part of the NBC Blue Network. In 1941 WLS changed frequency from 870 to 890 kilocycles with 50 kw of power. The transmitter site was in Chicago’s south suburb of Crete, Illinois from 1924 to 1938. In 1938, they moved to it’s current location in Tinley Park.

The 1948 WLS Transmitter Site..

April 1949..

February 1950..

December 1954..

April 1956….

Chicago Tribune Newspaper Article November 19, 1959..

Interesting article. ABC may have had plans to change the WLS format..




The Top 40 era…..

Billboard Magazine..

     On May 2, 1960, WLS Radio changed  from it’s 36 year farm and country format. With the growth of Pop music since 1955, WLS targeted a new and younger audience. Program Director Sam Holman and station owners made the decision to change to a contemporary top 40 station. Announcers Dick Biondi, Art Roberts, Mort Crowley, Clark Weber, Bob Hale, Ron Riley, Bernie Allen and Gene Taylor brought a fresh, bright new sound to the Chicago airwaves.

May 1960..

The 1960 Announcer Lineup..

May 1960..

In the fall of 1960, WLS moved from 1230 W. Washington Street to The Fifth Floor Stone Container Building at 360 North Michigan Avenue.

May 1960..

   The WLS Silver Dollar Survey…


Art Roberts with The Beatles 1967


Larry Lujack interviews The Monkees 1966


WLS Art Roberts Interviews Sonny and Cher 1967

January 1967..

 In the late 1960’s WLS was making a transition to a new slogan..”Musicradio 89″ and a new announcer lineup. Art Roberts departed in 1971.

Billboard Vox Jox, March 1, 1969 / Kris Stevens has join WLS..

WLS 1969 Sales Presentation..

   Clark Weber’s last few months at WLS before leaving for WCFL. Bill Bailey replaced Clark the Summer of 1969.

Chicago Tribune Newspaper Article July 10, 1969..


Billboard Ad July 26, 1969..

vumeter WLS PAMS A Cappellas Jingles 1969 (2:54)

Bill Bailey in the 1969 announcer lineup..



     Music artists created so many changes in this decade on radio. From the bubblegum artists like The Osmonds, Bobby Sherman, Jackson 5, Blue Suede,Three Dog Night, The Carpenters to Rockers like Boston, BTO, Eric Clapton, The Who, Pink Floyd, Supertramp and STYX. The WLS Music radio playlist contained a big variety of hit songs. Mike McCormick was Program Director until 1973. General Manager Paul Abrams was Station Manager in the early to mid 1970’s. That’s when WCFL finally and briefly won the rating war with WLS that went on since 1967.

WLS-FM Love Format 1970..

January 1971..

1969- mid 1971 WLS Music Survey..


vumeter WLS Chuck Buell, December 14, 1971 (8:52)

vumeter WLS PAMS “The Rock of Chicago” Jingles 1971 (4:35)

vumeter WLS 1970-1974 Air Composite (44:42)



February 19, 1972..



(L-R) Bill Bailey, Chuck Knapp, Frisbee Girl, Charlie Van Dyke, Fred Winston and John Landecker.

The Late 1971-1972 WLS Music Survey..



vumeter WLS JJ Jeffrey, July 7, 1972 (6:55)

The 1971-72 WLS Tooth Fairy Membership Card




vumeter WLS John Landecker, October 11, 1972 (25:10)



Tommy Edwards at WOR-FM 98.7 New York early 1970s..




February 2, 1973..

June 1973..

Chicago Tribune Newspaper Article December 17, 1973


Chicago Tribune Newspaper Article December 30, 1973..


WLS 1974 Jocks..

vumeter WLS AM 890 Chicago,Fred Winston, April 16, 1974 (43:22) The 78th running of the Boston Marathon.


April 1974..

Chicago Tribune Newspaper Article November 22, 1974..


April 1975..


vumeter WLS AM 890 Chicago, Bob Sirott’s First Show, June 8, 1973 (16:55)

Chicago Tribune Newspaper Article January 14, 1976


April 24, 1976..Five week after WCFL dropped their Top 40 format..

May 1976..

WLS Musicradio Logo’s 1971-1980

WDAI FM 94.7 and WLS AM 890 were both owned by ABC Radio. WDAI played underground album rock in the early 1970’s.

The WLS 1974-1976 Announcer Lineup

 The WLS Music Survey Late 1975-1985

John Landecker Show, Late 1976

vumeter WLS PAMS Series 49 “The Modulators” 1977 (8:24)

June 1977

August 1977

April 1978


Billy Joel and Larry Lujack 1978

WDAI was known as “Chicago’s BEST Album Rock” in the summer of 1976. Disco music peaked in 1979 and WDAI briefly changed format to ‘Disco DAI’.

The 1971 sticker..

vumeter WDAI FM 94.7 Alan Burns to Rufus Jackson (end) , May 24, 1976 In STEREO (44:39)

My original recording.. headphonesstereo2

March 13, 1976 ABC FM Ad.. Bill Todd (third from left) WDAI



Hmm.. The Screamin’ WDHF..WDAI T shirt..

wdai-t_1 wdhf_tshirt_sm


vumeter WLS JAM Jingles “Class Action” with John Landecker 1979 (11:50)



The WDAI FM disco format ended in early 1980 and the calls were changed to WRCK FM 95. W-Rock was a progressive top 40 station later simulcasting WLS AM, mornings with Larry Lujack and evenings with Brant Miller.



vumeter WLS TM “Musicradio” Jingles 1980 (5:23)

vumeter WLS July 1980 Air Composite (45:36) My original recording



The WRCK calls changed to WLS-FM 95 in 1981. The WRCK calls were assigned to Utica, New York’s Rock 107.3

One of  the station’s biggest promotions was the WLS Fantastic Plastic Card in 1979

My 1980 WLS Card


February 1981..

May 1981..

July 1981..

1981 Rock Guide

April 1982..

Shortly before the launch of WBBM-FM’s Hot Hits format


June 1982..

July 1982..

January 1983..

Feb 1983..

April 1983..

May 1983..

Winter / Spring 1983..

August 1983..




vumeter WLS Chicago, The Big 89 of 1984 with Jeff Davis, #13 – #1 plus the 1955-84 music montage,

December 31, 1984. (40:29) My Original Recording.



The WLS Mini Billboard given to me during a ’84 station tour..

Chicago Tribune Newspaper Ad January 22, 1984..


Chicago Tribune Newspaper Article July 19, 1984..



The 1990’s

Chicago  Tribune Newspaper Article January 9, 1990..





    August 23, 1989 was the last day WLS AM played top 40 since they started 39 years ago on May 2, 1960. Management and loyal listeners knew that WLS would fall. ABC owned 77 WABC did in 1982 to Talk Radio, as many other classic  top 40 stations did in this decade.

Last Week of Music on WLS-AM..

WLS AM 890 is a Republican Talk Station

September 8, 1989 Article..